Mo’ Butta is Mo’ Betta

From the bustling streets of N.Y. to the sunny shores of Cali, softness reigns supreme. That’s why we tasked our top chemists with a mission: to create a fabric softening process that redefines comfort. The result? ButterLux Technology, our proprietary method applied post-print.

Challenge any traditional screen printer to a showdown and feel the difference for yourself. Our ButterLux tees not only surpass but redefine softness. It makes ring-spun feel like tri-blend and tri-blend feel softer than you ever imagined.

ButterLux’s secret weapon? Accelerating the softness of a garment by 20x in a single wash, without the wear and tear that home laundries typically create. It can be applied to nearly any garment, making soft hand inks feel like they aren’t there at all!

One of the incredible benefits of Butterwash is that it eliminates shrinkage from the garment, ensuring a true fit and a remarkable experience.